Overview

Working with the marketing team at The University of Cambridge we developed the identity for this world leading agri-tech brand. The project was a collaboration between several academic stakeholders.

Brand development and management

As always research was key to our understanding and aligning with the expectations of the client. Following the research phase we began testing and refining, before moving towards the implementation. This journey involves design development, direction and internal communication of the Ceres brand.

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Marketing communications
and launch campaign

Strong branding is about much more than the logo. The marketing and communication includes design and development of the brand identity, the two overlap. These processes include the design of all associated assets and a comprehensive brand guide to walk others through the rules and habits of the brand. These documents often cover many aspects including – photography, design and copy writing (tone of voice).

This project involved planning and reporting across various teams, working with numerous stakeholders and managers.

Internal communications and social responsibility

It is often part of our role to support the internal communications team. Helping them to deliver brand guidelines. This process can last several years.

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Budgeting

Working with the University of Cambridge comms team we supported their planning, scheduling and delivery with creative work, that is accurately delivered and costed. For this project that included exploring opportunities for grant funding and providing fully costed scope of works, complete with SLA’s.

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Timeframe

Initial project work was carried out and delivered within 6 months, the follow up support work remains on-going.

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