What does being ‘digital first’ mean?

Interview with Jeremy Blain, embracing digital to challenge the norm.

Andy was invited to contribute to the Performance Works podcast to talk about what it means to be a ‘digital first’. The processes and working practices that we (the Bee team) have embraced, in particular around data, research and digital communications.

In this video interview we explore how this has shaped what we do within Busy as AB (and DressCode). We cover Andy’s vision, methodology and support systems that back-up our overriding belief that everything we develop should be ‘human’. The importance of having a human touch within every customer journey.