Tag: drinks branding
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Watering down a brand
Watering down a brand is not something that you’d usually hear anyone advocate…however there’s always exceptions. And here’s one that certainly benefited from being a bit more diluted. The name SodaStream (SodaClub if you’re in Europe) for anyone who can remember the 80’s, instantly creates images of brightly coloured, fizzy drinks and the associated stickiness…
Busy as AB 