Many people will incorrectly assume it’s all about logos and icons. There’s a lot more involved in the development of a successful brand beyond the visual elements
(though they are a very important aspect).
Branding is every piece of communication, it’s internal just as much as external. Above all, every brand needs to be ‘human’!
How does a business idea become a human value? There is no magic formula, every business will be different in terms of what it has to offer and how it solves peoples problems. How ‘the offer’ and ‘the solution’ are communicated is where the humanisation occurs. The layering of human traits – things like sustainability, sophistication, irreverence and everything else that makes humans the brilliant and complicated creatures that we are can be expressed in a brand.
We take businesses from the world of things, ideas, processes and services into brands with tangible values. It’s a bespoke process, out team has over 50 years collective experience within the field of branding building.
Above all, we listen. Listen to the pinch points, the hurdles and the ambition in order to understand where the business sits, where it’s going and what the competition are doing. Then we get our thinking caps on and start to explore the opportunities, the ways in which we can create a buzz for that business.
As you might imagine, this is a detailed, methodical process that takes time, we are creating a strategy, a framework within which the business will communicate. Many aspects of brand development are visual, some are audible, some you can smell and others you can taste, but they are all ‘human’.
Below are a few examples of the brands we have developed, each one different, with it’s own unique challenges, circumstances, opportunities and threats. If you’d like to know more about anything that you see here, drop us a line, we are passionate about branding.
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