Brand messaging

This is a blog about focused on outbound brand messaging – the ways in which a brand can communicate with people and…

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Show your stripes

Creating the show your stripes experience. What we did, why and how it helped propel the message outwards into new places.

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Headspace

You know the term, well this is my personal version, my headspace. My experience riding a motorcycle, why it’s important to me…

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Here today, gone tomorrow. Reasons to grow slow.

The power of strategy and slow growth brands.

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Holidays are coming. Perfectionism vs magic.

In this blog I’m going to look at the current trend of using AI within brand marketing and advertising. I’m going to…

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Beacon Scientific Consulting

A blog post about the identity work, brand positioning and brand development we delivered for Beacon Scientific Consulting

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Keeping things in balance

Less is more. A design mantra and a healthy way to delivery your work.

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Loxit Esports

Loxit designs and produces AV Furniture – technology and connectivity integrated into the structurer of work stations, meeting desks, lecterns and podiums.…

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First project of the year delivered!

First project of the year delivered! This blog covers the client request, what we did and the outcomes.

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Chocolate – we love it the world over. Why is that? And what can we learn from it?

We love chocolate the world over. Why is that? Short answer – Branding. Let’s explore what can we learn from chocolate.

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What does ‘Creating a Buzz’ in food retail mean? How to navigate the FMCG Customer Journey

What does ‘Creating a Buzz’ look like in food retail? What part does the Customer Journey play?

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Iconic patterns

An exploration of the iconic repeat pattern designs of fashion brands

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Financial services brand development

Financial services brand development case study – Moyes investments.

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Rust – the inspiration of imperfection.

Rust, yes rusty objects fascinate me. This process creates something beautiful and serves to remind us about the power of nature.

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That ❤️️’s a brand, a big strong, timeless brand.

It’s possibly THE most enduring icon of modern day life. It has been used on everything from T-shirts to international charity campaigns,…

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Branding the biggest organisation ever!

Dream jobs, we all have them and I’ve been lucky enough to realise several of my design and branding career goals over…

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This is my DressCode

A look back over the past 12 months of developing the DressCode Shirts brand.

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Saunders & Lee

Developing the Saunder & Lee visual identity – how we created visual balance, strong impact and clear positioning

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Seeing is believing – buying a product you’ve not seen

Last week I was on a photoshoot, it was a great day and a real privilege to be earning my living art…

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The Name Game

The name game – creating and developing brand names for products, businesses and services. Creating a buzz.

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Wipzout

Sharing the knowledge to develop a customer facing brand that can comfortably sit alongside the market leaders

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Watering down a brand

Watering down a brand is not something that you’d usually hear anyone advocate…however there’s always exceptions. And here’s one that certainly benefited…

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The human touch

The biggest challenge every business faces has to be humanising what it is that they produce. Whether what you do is technically…

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Interior FM

Ok, as you’ll have gathered if you’ve read any of my posts I’m passionate about design in all its forms and functions.…

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Red Routes

The Red Routes initiative was first trialed in Lancashire, where the local constabulary created a series of warning signs on dangerous roads…

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Status Quo

Every now and then there is a project that comes along where I have to pinch myself, this was one such project.…

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Booths

I have spent a lot of time working with food retail businesses, in particular local, high quality producers and retailers. Our projects…

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Cheshire Cheese

We really enjoyed working with the Milk Marketing Board to re-establish this brand. Cheshire cheese is often overlooked in favour of Lancashire,…

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Holker Hall

The current Lord and Lady Cavendish have established Holker Hall as a regional tourist destination, a place where people can explore acres…

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Cumbrian Fellbred

Cumbrian Fellbred is all about supporting locally produced meat products and the farmers who care for these animals. The unique environment of…

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Kellogg’s

Developing the Kellogg’s cereal bars concept remains a highlight of my professional design career. It was one of my first ‘big brand’…

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People positive

Development of the Janice Clare brand identity. The research and thinking that informed the design direction and outbound communication.

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One Hyde Park

One Hyde Park is one of the worlds most exclusive developments. Here’s how we told this story to those customers.

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Beginning to buzz

Busy as A B started around Easter 1997, when as a final year student I was given the audacious task of creating…

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