The ways we have created a Buzz
Advent of the Customer Journey pt2
24 touch points for a B2C food retail business to develop within the Customer Journey, connecting people with products and brand values.
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The advent of the Customer Journey
The advent of the Customer Journey. Where this story came from, how we live it and what you can learn from the…
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Brand messaging
This is a blog about focused on outbound brand messaging – the ways in which a brand can communicate with people and…
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Show your stripes
Creating the show your stripes experience. What we did, why and how it helped propel the message outwards into new places.
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Headspace
You know the term, well this is my personal version, my headspace. My experience riding a motorcycle, why it’s important to me…
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Here today, gone tomorrow. Reasons to grow slow.
The power of strategy and slow growth brands.
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Holidays are coming. Perfectionism vs magic.
In this blog I’m going to look at the current trend of using AI within brand marketing and advertising. I’m going to…
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Beacon Scientific Consulting
A blog post about the identity work, brand positioning and brand development we delivered for Beacon Scientific Consulting
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Keeping things in balance
Less is more. A design mantra and a healthy way to delivery your work.
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Loxit Esports
Loxit designs and produces AV Furniture – technology and connectivity integrated into the structurer of work stations, meeting desks, lecterns and podiums.…
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First project of the year delivered!
First project of the year delivered! This blog covers the client request, what we did and the outcomes.
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Chocolate – we love it the world over. Why is that? And what can we learn from it?
We love chocolate the world over. Why is that? Short answer – Branding. Let’s explore what can we learn from chocolate.
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What does ‘Creating a Buzz’ in food retail mean? How to navigate the FMCG Customer Journey
What does ‘Creating a Buzz’ look like in food retail? What part does the Customer Journey play?
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Iconic patterns
An exploration of the iconic repeat pattern designs of fashion brands
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Financial services brand development
Financial services brand development case study – Moyes investments.
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Rust – the inspiration of imperfection.
Rust, yes rusty objects fascinate me. This process creates something beautiful and serves to remind us about the power of nature.
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That ❤️️’s a brand, a big strong, timeless brand.
It’s possibly THE most enduring icon of modern day life. It has been used on everything from T-shirts to international charity campaigns,…
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Branding the biggest organisation ever!
Dream jobs, we all have them and I’ve been lucky enough to realise several of my design and branding career goals over…
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This is my DressCode
A look back over the past 12 months of developing the DressCode Shirts brand.
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Saunders & Lee
Developing the Saunder & Lee visual identity – how we created visual balance, strong impact and clear positioning
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Seeing is believing – buying a product you’ve not seen
Last week I was on a photoshoot, it was a great day and a real privilege to be earning my living art…
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The Name Game
The name game – creating and developing brand names for products, businesses and services. Creating a buzz.
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Wipzout
Sharing the knowledge to develop a customer facing brand that can comfortably sit alongside the market leaders
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Watering down a brand
Watering down a brand is not something that you’d usually hear anyone advocate…however there’s always exceptions. And here’s one that certainly benefited…
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The human touch
The biggest challenge every business faces has to be humanising what it is that they produce. Whether what you do is technically…
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Interior FM
Ok, as you’ll have gathered if you’ve read any of my posts I’m passionate about design in all its forms and functions.…
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Red Routes
The Red Routes initiative was first trialed in Lancashire, where the local constabulary created a series of warning signs on dangerous roads…
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Status Quo
Every now and then there is a project that comes along where I have to pinch myself, this was one such project.…
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Booths
I have spent a lot of time working with food retail businesses, in particular local, high quality producers and retailers. Our projects…
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Cheshire Cheese
We really enjoyed working with the Milk Marketing Board to re-establish this brand. Cheshire cheese is often overlooked in favour of Lancashire,…
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Holker Hall
The current Lord and Lady Cavendish have established Holker Hall as a regional tourist destination, a place where people can explore acres…
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Cumbrian Fellbred
Cumbrian Fellbred is all about supporting locally produced meat products and the farmers who care for these animals. The unique environment of…
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Kellogg’s
Developing the Kellogg’s cereal bars concept remains a highlight of my professional design career. It was one of my first ‘big brand’…
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People positive
Development of the Janice Clare brand identity. The research and thinking that informed the design direction and outbound communication.
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One Hyde Park
One Hyde Park is one of the worlds most exclusive developments. Here’s how we told this story to those customers.
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Beginning to buzz
Busy as A B started around Easter 1997, when as a final year student I was given the audacious task of creating…
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